Core Facility Manager’s Workshop

Friday, September 27, 2019 from 12 Noon to 5 PM

Detroit Marriott Troy, 200 W. Big Beaver Road, Troy, Michigan

Marketing Strategies and Creating Demand for New Technologies:  Attraction, Promotion, and Education

This workshop offers perspectives on developing marketing strategies for core facilities as well as addressing public relations and conflict resolutions. Core managers and staff have the opportunity to network with colleagues facing similar challenges marketing and running flow core facilities. We will have a discussion regarding the challenges of educating our users on Current Best Practices in flow cytometry to build rigor and reproducibility into research.  In addition, attendees are encouraged to bring there own issues for a general networking session. Come prepared to enjoy the active participation encouraged in this workshop.  We look forward to learning from everyone’s experiences.

Agenda

12:00 PM – 12:15 PM

Opening Luncheon: Welcome and Introductions

Matt Cochran, Sally Quataert, Dagna Sheerar , Vicki Smith, Ann Marie DesLauriers Cox Organizing Committee

12:15 PM – 12:45 PM

Branding Your Core Facility Services:  How Marketing Support can help

Dagna Sheerar, SCYM(ASCP) Manager, UWCCC Flow Lab, Madison, Wis.

12:45 PM – 1:30 PM

The Ins and Outs of Developing Proper Marketing Plans and How to Apply them in a Core Facility

David Leclerc, Technical Director, University of Chicago

1:30 PM – 2:30 PM

Conflict Resolution

Jessica Back, Wayne State University and Ann Marie DesLauriers Cox, University Michigan, Detroit, MI

2:30 – 3:00 PMCoffee and Refreshments
3:00 PM – 4:00 PM

Marketing and Public Relations in the Shared Service Laboratory in Response to Manufacturer Marketing Myths.

Group Discussion led by Organizing Committee

4:00 PM – 4:45PM

Identifying Best Practices for Research Labs and Disemination to Investigators

Fabienne Lucas, Brighman and Women’s Hospital, Boston, MA and Matt Cochran, University of Rochester, Rochester, NY

4:45 PM – 5:00 PMClosing Thoughts and Ideas!

Thank you to GLIIFCA for generous sponsorship of this workshop.

Organizing Committee: Matthew Cochran, Dagna Sheerar, Vicki Smith and Sally Quataert