Friday, September 27, 2019 from 12 Noon to 5 PM
Detroit Marriott Troy (Dennison 1-2-3)
This workshop offers perspectives on developing marketing strategies for core facilities as well as addressing public relations and conflict resolution. Core managers and staff can network with colleagues facing similar challenges marketing and running flow core facilities. We will have a discussion regarding the challenges of educating our users on Current Best Practices in flow cytometry to build rigor and reproducibility into research. In addition, attendees are encouraged to bring their own issues for a general networking session. Come prepared to actively participate in this workshop. We look forward to learning from everyone’s experiences.
Agenda
| 12:00 PM – 12:15 PM | Opening Networking Luncheon: Welcome and Introductions, Matt Cochran, Sally Quataert, Dagna Sheerar, Vicki Smith, Ann Marie DesLauriers-Cox, GLIIFCA Organizing Committee |
| 12:15 PM – 12:45 PM | Branding Your Core Facility Services: How Marketing Support Can Help, Dagna Sheerar, Manager, UWCCC Flow Lab, University of Wisconsin—Madison |
| 12:45 PM – 1:30 PM | The Ins and Outs of Developing Proper Marketing Plans and How to Apply Them in a Core Facility. David Leclerc, Technical Director, University of Chicago |
| 1:30 PM – 2:30 PM | Conflict Resolution, Jessica Back, Wayne State University; Ann Marie DesLauriers-Cox, University of Michigan |
| 2:30 – 3:00 PM | Coffee and Refreshments |
| 3:00 PM – 4:00 PM | Marketing and Public Relations in the Shared Service Laboratory in Response to Manufacturer Marketing Myths, Group discussion led by organizing committee |
| 4:00 PM – 4:45PM | Identification and Dissemination of Best Practices for Research Labs, Fabienne Lucas, Brigham and Women’s Hospital, Boston, MA; Matt Cochran, University of Rochester, Rochester, NY |
| 4:45 PM – 5:00 PM | Closing Thoughts and Ideas! |
Thank you to GLIIFCA for generous sponsorship of this workshop
Organizing Committee: Matthew Cochran, Vicki Smith, Sally Quataert, Dagna Sheerar, Ann Marie DesLauriers-Cox